Logo guidelines
How to show the Arterect Inc. logo correctly and legibly. If you are using our logo for press coverage, a partnership or a sponsorship, please read this page first.
Logo
There are two versions. Use the horizontal logo by default; use the circular mark only where the space is square or round. You may also use the symbol or the wordmark on its own where space requires.
Writing our name
When you write our name in text, please use these forms.
- Legal name (Japanese)
- 株式会社アルテレクト
- English name
- Arterect Inc.
- Short form / wordmark
- Arterect
Please avoid
- ARTERECT (all capitals)
- Arterect, Inc. (with a comma)
- Arterect Co., Ltd.
- Arteract, Artrect
Colour
The logo comes in black and white only. We do not apply brand colours or gradients to it.
- HEX
- #000000
- RGB
- R0 G0 B0
- CMYK
- C0 M0 Y0 K100
- HEX
- #FFFFFF
- RGB
- R255 G255 B255
- CMYK
- C0 M0 Y0 K0
In print, output black as a single K100 ink. Do not use rich black.
Clear space and minimum size
Keep the area around the logo free of other text, graphics and the edge of the page.
Clear space
Where H is the height of the logo, leave at least H/2 on every side. For the circular mark, leave at least a quarter of its diameter.
Minimum size
- Horizontal logo (width)120pxScreen / Print 30mm
- Circular mark (diameter)32pxScreen / Print 10mm
Backgrounds
The logo must stand out clearly from whatever it sits on.
Things to avoid
Use the logo exactly as supplied. Please do not alter it in any of these ways.
Showing our logo with others
Rules for placing our logo next to another organisation's, for example in partnership or sponsorship announcements.
- Balance the two logos so they look the same size and weight.
- Separate them with a “×” or a thin vertical rule, and keep each logo's clear space.
- Describe only the relationship that actually exists (partnership, sponsorship, membership and so on); do not suggest anything closer or an endorsement.
- Follow the other organisation's own guidelines for their logo.
Permitted use
Mentioning our name in text and using our logo are treated separately. For the logo:
Allowed within these guidelines
- Press, articles and media coverage of Arterect
- Introducing or mentioning Arterect on social media
Approval needed first
- Case studies or client lists by our customers
- Introducing us as a partner
- Lists of sponsors or supporters (where the relationship exists)
- Event, school or conference materials
Written permission needed
- Merchandise, products or advertising
Not allowed
- Altering the logo or redistributing the files
For uses that need approval, contact us below with a draft (image, URL or document) of how the logo will appear.
Downloads
Full-size transparent PNG files. If you need vector artwork for print, please contact us.
Rights and contact
The Arterect logo, symbol and name are brand assets of Arterect Inc. These guidelines explain how to display them correctly; they do not transfer or grant any right to use them.
We may ask for any use that does not follow these guidelines, or that could harm our reputation, to be changed or withdrawn. We may revise these guidelines without notice.
For questions or approval requests, use the contact form and choose “Logo and brand use”. English or Japanese is fine.